Sunglasses Finder by KOO. Discover your perfect sports sunglasses

Discover more about this project
Year
2024
Client
Kask
Tag
Gamification, UX/UI, Web application, Web design
Technologies
Vue.js, Woocommerce, Wordpress
Visit the website
kooworld.cc

KOO, the sports sunglasses brand born from KASK’s expertise in protective helmet design, specializes in high-performance eyewear for cycling, skiing, and outdoor adventures. The name KOO combines ‘KASK’ and ‘OPTICS,’ embodying a commitment to quality and innovation.

Purelab was tasked with developing an innovative solution for KOO to simplify the search for the ideal sports sunglasses. At the core of this project is an intuitive, custom-built application that guides users in finding the perfect model tailored to their needs: the ‘Sunglasses Finder.’

Purelab meticulously crafted each detail of this application, creating a series of illustrations to visually accompany users through every selection stage. These images lead users through targeted questions—from their preferred sport to light sensitivity—making the experience both engaging and straightforward. Each choice is visually supported to ensure a seamless interaction with the Sunglasses Finder.

These illustrations, seamlessly integrated into the interface, not only enhance the visual appeal but also contribute to a coherent navigation flow, where each step feels natural and connected. The KOO Sunglasses Finder thus transforms into more than a selection tool; it’s a personalized, guided experience that meets the unique needs of every user.

How the Sunglasses Finder works.

The Sunglasses Finder is a sophisticated tool that offers a personalized, dynamic experience for selecting sports eyewear. Through a series of targeted questions, it collects information on the user’s preferred sports and unique needs. The structure of the tool adapts in real-time to each response, providing tailored recommendations for the most suitable sports eyewear models. With smooth, intuitive navigation, the Sunglasses Finder makes finding the perfect pair effortless and engaging.

E-commerce integrated application.

The Sunglasses Finder integrates effortlessly into KOO’s WordPress and WooCommerce e-commerce platform. Built with Vue.js, this advanced tool offers a dynamic, interactive interface that adapts instantly to user choices through a dedicated algorithm. Following a tailored decision tree, created in collaboration with KOO, the application synchronizes directly with the product catalog, enabling precise recommendations for sports eyewear based on each user’s specific sport or activity.