Website and social campaign “Global Hunger Index”

Concept

The Global Hunger Index is a statistic tool to collect data about hunger in the world and about malnutrition in several countries.

The Italian edition is managed by Cesvi, that took care of the last 8 publications.

Through a mini, responsive website we have helped Cesvi to talk about the hunger index in the world, on the basis of the last collected data and to deepen the problem of malnutrition and its possible solutions.

The handling of a campaign on the main social networks, led by the hashtag #GHI2047, the creation, the realization and the huge use of infographics and customized illustrations to show the size of the problem in an efficient, immediate way and the identification of a specific target during promotion activities, have allowed Cesvi to achieve the goals of the campaign. 

Results of the #GHI2017 campaign: