Italy is home to a dynamic network of small and medium-sized enterprises with strong growth potential. Yet, many of these businesses face difficulties in expanding internationally due to limited internal resources dedicated to digital marketing.
As a strategic partner of PROMOS Italia in the Social Discovery program, PURELAB supported nearly one hundred companies in strengthening their digital presence and launching targeted international advertising campaigns.
The project involved a strategic and operational overhaul of corporate social media profiles, ensuring advanced optimization and alignment with each brand’s international positioning goals.
By adopting a data-driven, performance-focused methodology that brought together analytical insights and creative direction, PURELAB enabled participating companies to reach new markets, build a stronger global brand identity, and enhance the impact of their digital communication strategies.