Purelab partnered with PROMOS Italia in the implementation of the Social Discovery program, an initiative aimed at supporting small and medium-sized Italian enterprises in strengthening their digital presence and launching targeted advertising campaigns in international markets.
Through a strategic and operational approach, we supported numerous companies in transforming their social media profiles into effective, consistent, and results-driven communication tools.
Social profile optimization
Many of the participating companies had incomplete or unstructured Facebook and Instagram profiles, lacking a clear communication strategy. Our work focused on:
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Transforming static accounts into visually engaging channels aligned with the brand identity;
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Turning disorganized pages into functional platforms designed to drive engagement and generate leads.
Strengthening brand identity
To increase the visibility and authority of these companies in international markets, we updated logos and visual identity elements, ensuring consistency across all digital touchpoints.
High-impact content creation
We developed customized visual content and videos, optimized for use in digital advertising campaigns. Each asset was created to maximize engagement and enhance performance in terms of conversions.
A results-driven approach
By combining data analysis, creative strategy, and performance-oriented digital advertising, Purelab provided concrete support to help businesses access new market opportunities and reinforce their online communication strategies.
If your company is looking to expand its digital presence across international markets, Purelab is ready to design tailored solutions to support your international growth journey.