ActionAid, a global leader in advancing fundamental rights, has entrusted Purelab with launching their e-shop – a space where purpose meets purchase.
This new platform allows supporters to make an impact with every item, contributing directly to meaningful change.
ActionAid sought a partner capable of trasforming their vision into an e-commerce Platform where every trasnaction becomes an act of support.
Purelab crafted a digital experience by seamlessly merging functionally with a cause-driven narrative designed to inspire and engage, enabling users to support ActionAid’s mission with each purchase.