Purelab partnered with the Telethon Foundation to craft a message of hope through corporate giving. Our collaboration was aimed to inspire businesses to choose gifts that not only convey appreciation but also support the research of rare genetic diseases.
The Telethon Foundation sought a creative partner able of conceptualizing and delivering a Christmas campaign that would resonate deeply with companies, encouraging them to adopt purpose-driven gifting. The objective was to create visually striking and impactful communication materials that would make every campaign touchpoint meaningful.
Our team developed a cohesive narrative highlighting the dual significance of corporate gifts: expressing gratitude and advancing life-changing research. From social media assets to packaging and catalogues, each design element was meticulously crafted to inspire and engage.
This project successfully transformed Telethon’s vision into a compelling communication strategy, motivating businesses to invest in a brighter future through meaningful corporate contributions.
Services: Graphic Design, Campaign Concept, Copywriting, Packaging Design, Video Production, and Animation