Brand identity, social media and website “Strada facendo”

The project Strada Facendo allows young migrants to study, carry out training placements and receive the necessary support to become autonomous and face the delicate transition to adulthood. There are four territories concerned (Bergamo, Bologna, Livorno and Syracuse): four Italian provinces in which the number and the experiences related to the reception of foreign minors alone are very different. At the same time, Strada Facendo allows dialogue and collaboration between public bodies, social cooperatives, associations and vocational training bodies, to ensure that the positive experiences and skills of everyone are made available to a wider network of people.

We have developed the brand identity and the portal StradaFacendo.help, a free, open room where to share ads about job search and job offers, internships, training and accommodation. Thanks to the platform people can stay up to date on initiatives related to migration in the provinces of Bergamo, Bologna, Livorno and Syracuse and share ads that may be interesting for the entire community.

A mobilefirst approach in the development of the graphic interface turns navigation effective and intuitive, the integration of systems of social login via Facebook and Google and a web campaign on the main social networks have achieved the goal to spread the platform.